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Avoid strategies that might overwhelm
your abilities–or sensibilities.

WHITEBOX INVESTMENT PRINCIPLE NO. 9

History of Our Name

wb_onthewall_ltWhen Whitebox was founded in 2000 we used a slogan to explain the attributes that shaped our name: Mathematically sophisticated, open, and transparent.

At the time, “black box” trading systems were gaining prominence but their opaque, computerized decisions often provided little clarity as to what was happening, what was in the portfolio, and why.

As a firm that harnesses computational power to inform—not dictate—our approach to collaborative and open decision making, we named ourselves “Whitebox.”